7-Eleven Concept Store

7-Eleven shows off a new look with their concept store in New York’s financial district. The store features a new logo, interior and exterior design by Dublin based WDPartners. 7-Eleven is the largest convenicne store chain in the world with more than 50,900 stores. The "7-Eleven Next Generation" and this store being the first of four or five other concept stores with one of them soon to open in Chicago.

I think this is a really nice upgrade for 7-Eleven, creating a more welcoming market environment that opens up its demographic.

Read more about the change on Brand New