Thursday, May 12, 2016

Great American Sports Photography Logo Design

Logos are one of my favorite things to design. I love the challenge of translating everything a company is, into a symbolic mark. It is even better when working for a great client that trust your ability to transform their ideas into something that can be translated across platforms. I got to work with Great American Sports Photography (GASP) - a professional photography company that shoots sporting events with onsite photo purchase. I have previously worked with GASP so it was great to get the opportunity to refresh their look.

As a photography company I wanted to incorporate some kind of camera motif, which is represented by the film strip. The crest behind the film strip was inspired by soccer logos, which is one of the many events the company shoots. The stripes are an acknowledgment to the name "Great American" and the colors of a nice dark blue and red. It was important to me to make this logo compact so that it can scale down nicely and go on different collateral pieces, from shirts to watermarks on photos.

Saturday, February 13, 2016

Stop & Shop

It was a cold and windy Saturday, but that did not deter our great customers from shopping at Downtown Dallas Inc. "Valentine Stop & Shop" in Pegasus Plaza. I want to thank everyone who came out and my fellow card creator Twelve03Press

Sunday, February 7, 2016

Sunday, December 27, 2015

Creative Series : Studio Sandman

Creative Series Q&A with felt artist Studio Sandman

Creative Moxie: Tell us a little about yourself and how you got into creating your felted creations.
Studio Sandman: I am Lithuanian-born, currently studying opera directing in Berlin, Germany. I also create felted animals, baby crib mobiles and nursery decorations. I started felting already while attending high school and it stuck with me up until now. I used to travel a lot - still do - and needed a kind of work that I could always bring along with me. For a while I've also worked as a design consultant, but my own creations have always been the focus of my work.

CM: How do you come up with the design of your felted animals?
I take some wool and start felting. I never draw or sketch.

CM:What gets your creativity flowing?
Messages and letters from my customers telling what positive impact my creations had made to their family lives.

CM:What are your biggest challenges to selling your items and how do you overcome it?
Since I am a full-time student, the biggest challenge is meeting all the orders. Sadly, sometimes the only solution is to cancel some of them.

CM:What advice do you have for new artists?
Don't wait until you have inspiration - just start working and have patience. Through working you will eventually find what resonates with you and what people respond to.

CM:What can we expect from you in the future?
I will soon be launching DIY felting kits, so that's something to look for.

Learn more about Studio Sandman
- Etsy
- Flickr